Fiat Joins Pink Initiative for Breast Cancer Awareness in the U.S. with Limited Edition 500 ~ Greatest Vehicles

Tuesday, 27 September 2011

Fiat Joins Pink Initiative for Breast Cancer Awareness in the U.S. with Limited Edition 500

The Chrysler Group through the Fiat brand is the latest carmaker to support the efforts of the Breast Cancer Research Foundation (BCRF), which raises awareness of the disease, and provides funding for research into a possible cure.

Fiat's contribution comes in the form of the new 500 "Pink Ribbon" limited-edition model, of which 250 examples will be sold in the United States through the firm's official dealerships beginning from October.
The Italian company said it will donate $1,000 per purchase, with a minimum of $50,000 contribution to the BCRF.

"We are honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company," said Laura Soave, Head of FIAT North America.
"The Fiat 500 Pink Ribbon edition offers our FIAT consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change," she added.
The special edition Fiat 500 is based on the Lounge model and features several bespoke design elements such as the dark pink bodyside stripe with the "500" logo and an accenting "ribbon" in light pink. Buyers will be able to choose from two exterior finishes, Argento (silver) and Bianco (white).

Inside, the 500 Pink Ribbon edition sports a black leather interior with unique pink accent stitching and signature "500" logo embroidered on the front seatbacks and a pink ribbon embroidered on the floor mats.
Other bespoke features include the hand-stitched pink accents on the Nero leather steering wheel and a pair of Pink Ribbon key fobs.
The MSRP for the limited-run 500 is $22,500, which includes a $500 destination fee.


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